Dini AG 2023

In work­shops, we worked with the cli­ent to identi­fy the three main val­ues of the brand: open­ness, at­tract­ive­ness and sus­tain­ab­il­ity. Based on the brand val­ues, our cam­paign and in­ter­act­ive plat­form provide new com­mu­nic­a­tion and in­ter­ac­tion chan­nels that bet­ter con­nect Metalli with its dy­nam­ic loc­al con­text. The open design sys­tem al­lows for vari­ous forms of stake­hold­er en­gage­ment as well as the ne­ces­sary dif­fer­en­ti­ation and space for fur­ther de­vel­op­ment.